Following our previous post we talk about shopping online, follow this post with a few tips to buy with minimum security.
Transparency
This is where online stores are played the card of legitimacy through transparency. And this is measured through a series of sections of customer information.
If you find a way to contact the store, either through a phone number for customer service, a postal address, fax, email ... how to identify a secure online store?
If only vex contact forms, beware ... who will see you in the event of claim?
Then, legal notices must appear on the store, including company data or personal, as the name, the CIF, or entry in the Register.
If a telephone number customer clearly visible, or even a chat, the store receives many points in its favor.
For others, need to take a look at the bottom of the page or in a central or side menu to find the section called FAQ and probably most importantly, the section with the general conditions of purchase, service and responsibility Store and client rights, data protection.
Finally, it is important to keep a section on the management of product warranty and after sales service and repair.
Payment methods and secure transactions
Check the security level of the store is done in two ways, rather complementary. First, make sure you buy online ... how to identify a secure online store? The transaction is secure, meaning that the store uses a cipher in the pages of purchase to avoid that in this way an attacker intercepts the transmitted information at the time of purchase. And how is it done?
Identify different from one browser to another but there is a common signal to all, and is the type URL HTTPS :/ /. Then, if you are using Internet Explorer or Safari, I get a lock on the left side of the address bar, clicking on the padlock and you can view the certificate.
In Firefox, the favicon area in the address bar turns blue or green, that is the rising icon in front of the URL. A simple click in this area gives us access to the certificate store.
Then there are the seals of guarantee. These seals add an additional layer of security by promoting consumer confidence through ethical codes of online trust. Probably the best known are the VeriSign Secured logo or TRUSTe, others such as Spain Euro-Label seal Confidence Online.
Are hallmarks of trust recognize the transparency and legitimacy of participating stores. Moreover, if you have a problem with one of the participating stores can process claims quickly and efficiently. And of course, always the Organization of Consumers and Users to turn to.
Another safe way to purchase are the payment platforms such as Paypal, which have a protection program for the buyer, in case you experience problems with this transaction.
The voice of the consumer
You may also find yourself with a store that meets all the requirements, but there are some whose customer service is lousy, and when atendar any claim or event, the speed with which you met at the time of purchase, not the same as when to consult any problems in the aftermarket.
Any good company which wants to maintain a good reputation and a good level of service, responses and / or solutions to problems arising from a purchase in the aftermarket, many companies and stores that simply sell and then "slip the package if any problems. "
In these cases the word of mouth advertising is what works best. It is also important to hear from other consumers who have purchased in the store.
Of course there is always someone unhappy, and even that will turn green in internet forums, it is impossible to completely satisfy everyone, but if a company complies, the usual will find mostly positive reviews and ratings.
An example is sales platforms like eBay, for instance, as there are many and varied. On Ebay the system of trust in a salesperson is generated by the view expressed by users who have bought from that seller in the form of votes, a good profile of seller will be endorsed by a 98% positive feedback and this gives some confidence to the buyer that if you have a problem, I will always fix it in their power.
2% of negative votes can be considered as isolated negative experiences, which almost certainly, most often due to a messenger or e restraso in the delivery of material, or any problems or incidents arising from transporting the material to the customer's door.
We must also say that there are some users who can not tell if it was the responsibility of the seller or transport, and in that case the buyer inquisitor and / or impatient with the seller pays leaving unfair assessment does not reflect reality.
It measures the popularity of the store
There are many resources at your fingertips. Perhaps the first is Google. See if the store is indexed and then information in the form of blogs product review posts or posts that tell the personal shopping experience at that store blogger.
The visibility of the store is important not only for indexing or through blogs but also through forums or social networks and communities of purchase.
Another option is to see if the store has profiles on major social networks like Twitter and Facebook, you can usually find the links on the homepage of the website of the store, check the fans who may have in social networks and comments Users who bought at the store
